Webtrends 8

Complete web analytics isn't about more reports. It’s about increasing conversion rates, optimising marketing campaigns and improving web site ROI. It’s about seeing the complete picture of your business results. Our consultants will help you get the most out of your web solutions with WebTrends 8 which delivers complete and accurate analysis across all your web initiatives.

Maximise your web ROI

To effectively manage your business and make the right strategic decisions, you need to understand the complete financial impact the Web channel has on your overall business. With WebTrends 8 you can:

• Track key metrics through an Executive Dashboard delivered directly to your desktop every morning
• Gain peace of mind by choosing a flexible solution that will work for your organisation -- today, tomorrow, and into the future

Get the highest return on your marketing dollars

In order to maximise your marketing ROI, you need to know which marketing campaigns and programs are most successful and eliminate the poor performers. With WebTrends 8 you can:

• Drill down into your campaign results with remarkable granularity to easily identify what's working
• Track both paid and organic search results through to revenue
• Execute A/B testing on different variables, such as creative, offers, and calls-to-action to measure and optimise on the best performers

Convert more visitors into customers and drive profitable sales activity

The success of your web site as an effective sales channel hinges on having insight into your merchandising mix, sales promotions and online shopping cart process. With WebTrends 8 you can:

• Identify holes in your shopping cart and check-out process to minimise abandonment
• Drill-down into your full product hierarchy and evaluate how certain products are performing, from category level down to individual product SKUs
• Isolate which promotional offers are driving the highest revenue
  

Improve your web visitors' online experience

Managing a web site isn't just about making sure links work and pages load quickly. You also need to ensure that your site meets the needs of your visitors and delivers an optimal experience. With WebTrends 8 you can:

• Increase conversion through the key scenarios on your site by pinpointing and correcting high abandonment pages
• Understand exactly which content your visitors are most interested in and optimise the paths they take to and from that content

IT departments - Empower your business users

Your business users need comprehensive web analysis, but your IT staff is running on limited resources. Now you can empower the business users across your entire organisation to answer their own web questions. With WebTrends 8 you can:

• Give business users relevant and obtainable information at their fingertips
• Easily manage reports, user rights and profiles with a sophisticated administration console

Reduce customer support costs

Decrease operating expenses and improve customer satisfaction by improving the effectiveness of your online customer service tools and content.

• Improve the effectiveness of your online self-help and knowledge base content
• Increase the conversion rate of your online customer service scenarios
• Integrate web data with call center data for a complete ROI analysis